Behind The Scenes: Rugsea x StudioThree Campaign Shoot at Rumi House

A campaign shoot blending design, storytelling, and Moonkitaa House’s quiet charm.

Rugsea & StudioThree Campaign Shoot at Rumi House. Rugsea, known for their artisanal homeware and rug designs, collaborated with StudioThreeDesign, a multidisciplinary interior design studio, on a new rug collection that blends craftsmanship with thoughtful spatial design.

To bring this collaboration to life, the team chose our Rumi House as their shoot location. Its natural textures, soft daylight, and character-filled corners — from the staircase and balcony to the living area and window-lit walls — offered a versatile backdrop that complemented the collection’s rhythmic aesthetic.

The creative direction was clean and lifestyle-driven, with both brands thoughtfully styling each scene to highlight the rugs’ textures and forms. Behind the scenes, the crew moved fluidly throughout the house, adjusting props, exploring angles, and working with shifting light to shape each frame. The atmosphere remained collaborative, and intentional, resulting in visuals that felt grounded and intimate. 

(BTS photo by Zofia Zoufi)

We’re grateful to Rugsea and StudioThreeDesign for choosing Rumi House, and we welcome others to explore the space as a versatile setting for future shoots!

Checkout more details about the collection here: https://rugsea.com/?srsltid=AfmBOooRWZe1RjYgp03RXSz1qoaoZO50lv3hOetFPFU2U1cZxdOxnR62